» 2012 » September

Inn at Warner Hall

Inn at Warner Hall is a romantic, luxury Inn located on a waterfront plantation in Virginia. Imagine your vacation, a wonderful wedding, a family reunion or business conference on this exquisite 38 acre Chesapeake Bay retreat. Come savor the peace and pleasures of country life and fine dining.[…]

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Match Social Media to Your Brand

Whether you’re a marketing director at a mid-size company or wearing the communications hat at a start-up, message management across multiple channels is growing more complex each day. There are scenarios where you can maintain tight control, including websites, thoughtware pieces, direct marketing, etc. And there are those where you have to cede […]

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Social Media Marketing Strategy for Small Businesses

We often develop social media strategy for our small- and mid-size clients. As we do, we continuously note the importance of having a plan that reaches well beyond the creation of accounts on every social media outlet known to man. We continuously remind our clients that, without a plan, many […]

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Purely Branded Launches a Coming Soon Website for Cleveland Non-Profit imATAD

We recently had the pleasure of helping out another Cleveland, Ohio non-profit organization. imATAD (I’m Against Texting and Driving) is a non-profit organization committed to eliminating deaths caused by texting while driving. The organization was founded by a group of 5 teenagers who recognized the incredible danger associated with texting […]

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We Don’t Need an Impressive Website.

We’ve been discussing the design and development of a new website with a boutique professional services firm. The firm has been around for more than 20 years and enjoys an excellent reputation throughout the region. It has never had to formally market itself as its reputation has done the lion’s […]

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Why a Good Brand is Important to Your Marketing Strategy

  Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Source: Wikipedia). But we believe brand is more than that. More than a logo, a brand lives and evolves in the […]

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Responsive Web Design – A Working Example

In an article we published last week titled Responsive Web Design – A Quick Overview, we introduced this new approach to design. We began by covering the rise of mobile websites and the traditional approaches to addressing the various screen resolutions. After looking at pros and cons of the traditional […]

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Who Doesn’t Love a Good Campaign Ad?

As political junkie and a marketer, I follow campaign ads pretty closely. This election cycle, with more money behind them than ever, they’re  surprisingly disappointing. Angry shots of the other candidate. Depressed people telling depressing stories. COPY IN ALL CAPS. It seems as though this cycle’s committees and SuperPACs are […]

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