» 2012 » October

How Brands Spend Their Content Marketing Dollars

Web design and branding companies are pushing content marketing as a preferred strategy for brands looking to increase lead generation, educate the market and improve brand awareness. At the heart of many successful content-focused marketing plans is the notion of creating “non-promotional content”. This is a major paradigm shift for […]

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Top 5 Web Design Trends of 2012

Each year brands become more sophisticated in their approach to the web. Top web designers and web design companies push the boundaries of design and incorporate new technologies. Like Web 2.0 in 1999, each year new web design trends emerge allowing for improved user experience and aesthetics. In order to […]

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5 Ways to Increase Stickiness With Web Design

In web design, stickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look […]

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Small- and Mid-Sized Businesses: Linking Web Design to Marketing Objectives

Do you take a “standalone” approach to your organization’s website or consider it an integrated extension of your overall marketing strategy? For many small- and mid-sized organizations that have engaged  traditional marketing including print, direct mail and trade shows, the web is a relatively new medium. Lack of knowledge regarding […]

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From Like to Love: Brand and Social Media

As part of our examination of consumer psychology and social media, we previously discussed why people like and unlike brands on Facebook. A clear understanding of this intricate relationship will provide marketers with critical insight for developing a psychological approach to social media marketing. This approach to social media marketing […]

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The Four Ps of Marketing

  Marketing Mix,  a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 […]

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Why People ‘Like’ and ‘Unlike’ Brands on Facebook

Close to 90% of users on Facebook say that they “Like” at least one brand on Facebook, according to a survey from Lab42. Additionally, 50% say that they find the brand’s Facebook page more useful than the company’s website. Of the Facebook users who “Like” brands: 82% said that Facebook […]

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The Power of Pinterest

We wanted to write a follow up for our 10 Social Media Marketing Tips article. After years of experience developing and implementing social media marketing strategy we know that each business needs to identify the platforms which best serve its objectives. It is interesting to note, however, that there are […]

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10 Social Media Marketing Tips for Businesses

With Google’s release of its latest algorithm Penguin, increased weight has been given to natural link building and Social performance. With this drastic change, companies can no longer ignore Social Media Marketing and must now consider it a top priority and an integral part of their online presence. As the […]

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Client Showcase

VanCuren Tree Service
Verne & Ellsworth Hann
Marein and Bradley
Cleveland Yoga
Bayntree Wealth Advisors
Walden