Insights

2016 Content Marketing Guide for Small Businesses

As a small business owner in Northeast Ohio, you know that it takes a concerted effort to attract and keep customers. Strategic marketing that creatively engage consumers is needed to set your business apart from the crowd. One of the most essential marketing tools to accomplish this is “content marketing.” […]

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5 Small Business Marketing Ideas for 2016

In order to help us with marketing and web design for small businesses, we employ a full time psychic. Ok, we’re kidding, he’s only part-time. Always being on the cutting edge, we invest significant time as a “backup.” So whether your marketing objectives for 2016 are to increase sales, build […]

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10 Easy Tips for Marketing Your Cleveland, OH Small Business

We understand that as marketing a small business in Cleveland, OH it is difficult to get visibility and grow your customer base. Every business owner faces similar questions regarding how they can go about increasing the number of clients they have, and ultimately revenue. Many small business owners focus only […]

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Top 10 Website Analytics You Should Be Measuring AND Learning From

Analytics has become one of the major buzzwords in marketing. In case you didn’t know, analytics is the assessment and identification of relevant patterns in data. And while the analytics are used in many areas – from marketing and logistics to sales optimization and more – analytics is most commonly […]

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The Importance of Brand-Focused Digital Ads

As a leading Cleveland branding firm, we are constantly engaged in brand-related discussions with existing and potential clients. Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding […]

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Web Design or Web Development, What’s The Difference?

We can tell by looking at our Google Analytics that businesses are searching for both Web Design Company and Web Development Company. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of […]

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How Brands Spend Their Content Marketing Dollars

Web design and branding companies are pushing content marketing as a preferred strategy for brands looking to increase lead generation, educate the market and improve brand awareness. At the heart of many successful content-focused marketing plans is the notion of creating “non-promotional content”. This is a major paradigm shift for […]

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Top 5 Web Design Trends of 2012

Each year brands become more sophisticated in their approach to the web. Top web designers and web design companies push the boundaries of design and incorporate new technologies. Like Web 2.0 in 1999, each year new web design trends emerge allowing for improved user experience and aesthetics. In order to […]

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5 Ways to Increase Stickiness With Web Design

In web design, stickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look […]

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