As a small business owner in Northeast Ohio, you know that it takes a concerted effort to attract and keep customers. Strategic marketing that creatively engage consumers is needed to set your business apart from the crowd. One of the most essential marketing tools to accomplish this is “content marketing.”
Content marketing is a marketing strategy that involves creating and sharing specialized content with the public, most often online or through social media. The most effective content is unique, specific, targeted, educational, and entertaining. What are some examples of content marketing in action?
In recent years, content marketing has become incredibly popular with small business owners. Why? Simply put, it works! Content marketing is an inexpensive and highly effective way of introducing your company to a wider audience, attracting new consumers, and keeping your customer base engaged. Content marketing serves the following valuable purposes:
As you can see, whether your goal is to educate consumers, spur enthusiasm, drive action, or simply entertain, content marketing has its place in any small business marketing plan.
When creating a content marketing strategy for your small business, you should ask yourself the following questions: What is your target audience and what kind of information would they find interesting or relevant to their lives? What specialized knowledge do you have? What type of content are your competitors creating? Do you want to educate, entertain, or both? These considerations will help you determine what content to create and how it should be crafted.
If you are excited by content marketing but feeling overwhelmed by its many possibilities, a professional can help unleash your inner creator. A marketing firm with national experience such as Purely Branded can create a strategic plan for seamlessly adding content into your small business’s website and social media pages. No matter where in Northeast Ohio you are based or what your individual marketing goals are, Purely Branded can raise your brand awareness, attract new customers, and deepen your current relationships with content marketing. Contact us today!