news and insights

Arrowhead Industries

THE Client Arrowhead is the only core metal supplier focused exclusively on carriers and the leader in the automotive weather-seal market. Virtually every major automotive weather-seal manufacturer across the globe uses our lanced and stamped metal carriers for rubber and plastic weather-seals, glass run and trim products. Why do they […]

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Balanced Yoga Studios

THE CLIENT Balanced Yoga is the largest yoga studio in Columbus, OH, offering a wide range of classes, workshops and private instruction to students at all levels. Through Balanced Yoga University, the company also offers comprehensive teacher training and has certified some of the area’s top instructors. Balanced Yoga has […]

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Web Design or Web Development, What’s The Difference?

We can tell by looking at our Google Analytics that businesses are searching for both Web Design Company and Web Development Company. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of […]

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How Brands Spend Their Content Marketing Dollars

Web design and branding companies are pushing content marketing as a preferred strategy for brands looking to increase lead generation, educate the market and improve brand awareness. At the heart of many successful content-focused marketing plans is the notion of creating “non-promotional content”. This is a major paradigm shift for […]

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Top 5 Web Design Trends of 2012

Each year brands become more sophisticated in their approach to the web. Top web designers and web design companies push the boundaries of design and incorporate new technologies. Like Web 2.0 in 1999, each year new web design trends emerge allowing for improved user experience and aesthetics. In order to […]

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5 Ways to Increase Stickiness With Web Design

In web design, stickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look […]

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Small- and Mid-Sized Businesses: Linking Web Design to Marketing Objectives

Do you take a “standalone” approach to your organization’s website or consider it an integrated extension of your overall marketing strategy? For many small- and mid-sized organizations that have engaged  traditional marketing including print, direct mail and trade shows, the web is a relatively new medium. Lack of knowledge regarding […]

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From Like to Love: Brand and Social Media

As part of our examination of consumer psychology and social media, we previously discussed why people like and unlike brands on Facebook. A clear understanding of this intricate relationship will provide marketers with critical insight for developing a psychological approach to social media marketing. This approach to social media marketing […]

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The Four Ps of Marketing

  Marketing Mix,  a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 […]

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Why People ‘Like’ and ‘Unlike’ Brands on Facebook

Close to 90% of users on Facebook say that they “Like” at least one brand on Facebook, according to a survey from Lab42. Additionally, 50% say that they find the brand’s Facebook page more useful than the company’s website. Of the Facebook users who “Like” brands: 82% said that Facebook […]

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