THE CLIENT Balanced Yoga is the largest yoga studio in Columbus, OH, offering a wide range of classes, workshops and private instruction to students at all levels. Through Balanced Yoga University, the company also offers comprehensive teacher training and has certified some of the area’s top instructors. Balanced Yoga has […]
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Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Source: Wikipedia). But we believe brand is more than that. More than a logo, a brand lives and evolves in the […]
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By acting as a type of non-verbal communication, the colors chosen for your touchpoints affect the way your target audience views your product or service. Often clients tell us that they like this or that color, or think that a particular combination of colors is their “favorite”. Often, we find […]
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Social networking sites such as Facebook, Twitter, and MySpace have become powerful marketing and communication tools. We believe that using these channels to easily communicate with your customers is an excellent habit. These websites offer small and medium-sized businesses, access to their clients never before available or affordable. it is […]
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