With its integration into Google search, video has emerged as a leading method of disseminating valuble content, educating, and promoting brand recognition. Nowadays, YouTube channels and videos should be a key component of any online presence strategy.
As hot spots and mobile broadband are now readily available, video is now becoming a MUST for small and medium sized businesses. With video production costs being so reasonable and the bandwidth limitations of wireless devices now removed, video offers companies the opportunity to engage with their target audience on a personal level. By providing a type of connection often missing on the web, videos allow potential clients to “get to know” a company without ever visiting an office or storefront. So get on board, get creative, and start integrating video into your social media strategy. You’ll love the ROI it provides, we promise.