THE CLIENT Balanced Yoga is the largest yoga studio in Columbus, OH, offering a wide range of classes, workshops and private instruction to students at all levels. Through Balanced Yoga University, the company also offers comprehensive teacher training and has certified some of the area’s top instructors. Balanced Yoga has an 11–year track record of success and has significant local brand awareness.
THE CHALLENGE With a number of studios popping up in the area, Balanced Yoga Continue needed to reinforce its stature throughout its digital presence. It needed to enable an easy-to-use brand experience, across a range of media, to continually educate and excite students about the studio’s offerings. Additionally, the studio’s digital presence needed to optimize assets for SEO and seamlessly integrate communications being consumed by existing and potential students, including Balanced Yoga website, social media, special promotions and on-site marketing.
THE SOLUTION Purely Branded worked closely with Balanced Yoga to capture the essence of the studio through a series of brand exercises. Then, to accomplish the communications and business objectives set for the site, Purely Branded incorporated a range of media including photography, video and social platforms to engage users and drive them towards a number of marketing initiatives to enroll more students and teachers. We structured the website as an intuitive system that can be easily updated and managed internally over time. To date the site has proven to be an integral asset to the continued growth of the business.