THE CLIENT Major Legal Services has provided high quality specialized legal recruiting and placement services since 1989. With more than 70 years of combined experience in the legal and recruiting industries, MLS provides clients with unique and consultative recruiting and placement services, including direct-hire recruiting; contract and temp to hire placements; document review and e-discovery; special projects staffing; and customized outsourced project management for corporations, law firms, non-profits and governmental entities.
THE CHALLENGE Upon acquisition by the Alliance Solutions Group, the company required a full rebrand and development of its digital and traditional assets. The brand and all of its extensions needed to communicate the company’s philosophy rooted in trust, client confidence and quality of outcomes. Major Legal required a modern, sophisticated brand platform that differentiated it from its’ range of peers.
THE SOLUTION Purely Branded delivered a distinct Major Legal Services brand that positioned the company as an innovative, dynamic company committed to core philosophy. Major Legal Services’ digital presence accomplished the company’s communications objectives through a visually driven user experience and easy-to-use interface to learn about its host of services. The brand and website has successfully served Major Legal Services sales and marketing needs and positioned the company for success over the coming years.