The National Association of Rehabilitation Providers and Agencies (NARA) was founded in 1978, and functions as a trade association representing the interests of a membership base spanning across the nation. NARA’s membership is open to rehab therapy organizations and those who provide support to therapy providers.
The NARA conference work highlighted the need for an overhaul of the core website as well. The existing site lacked the information and features needed by the organization, and presented visitors with confusing navigation and an outdated design.
We maintained graphic continuity between the newly designed conference website, and the organization’s new core website. We migrated visual elements in order to tie the two together, and improved the overall user experience. We simplified the navigation, and allowed the organization to easily highlight top level messaging. We also integrated a content management system (CMS) so that edits can be made on the fly in response to changes in the industry or in governing policies.