THE CLIENT Since 1991, Truckmen has served customers ranging from Fortune 500 corporations to small- and mid-size companies as a single source logistics provider. The company provides a full range of vehicles for both dedicated and regular turn programs; warehousing with over 150,000 sq. ft. of heated, unheated space; inventory management; freight brokerage; and fleet maintenance services.
THE CHALLENGE In a highly competitive industry, Truckmen needed its website to differentiate the company’s philosophy and highlight its’ full service logistics capabilities. Additionally, the company needed to overcome the challenge of recruiting high quality drivers and mechanics.
THE SOLUTION Purely Branded delivered a responsive Truckmen website that has accomplished its goal of creating an engaging digital presence – communicating its full range of capabilities. Through a combination of a significant brand refinement, original and aerial photography, and elements to drive both customers and candidates to key information, Purely Branded delivered a visually driven user experience and easy-to-use interface. The website has successfully served Truckmen’s sales and marketing needs as well as prove to be a valuable recruitment tool.