news and insights

The Four Ps of Marketing

  Marketing Mix,  a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 […]

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Why People ‘Like’ and ‘Unlike’ Brands on Facebook

Close to 90% of users on Facebook say that they “Like” at least one brand on Facebook, according to a survey from Lab42. Additionally, 50% say that they find the brand’s Facebook page more useful than the company’s website. Of the Facebook users who “Like” brands: 82% said that Facebook […]

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The Power of Pinterest

We wanted to write a follow up for our 10 Social Media Marketing Tips article. After years of experience developing and implementing social media marketing strategy we know that each business needs to identify the platforms which best serve its objectives. It is interesting to note, however, that there are […]

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10 Social Media Marketing Tips for Businesses

With Google’s release of its latest algorithm Penguin, increased weight has been given to natural link building and Social performance. With this drastic change, companies can no longer ignore Social Media Marketing and must now consider it a top priority and an integral part of their online presence. As the […]

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Inn at Warner Hall

Inn at Warner Hall is a romantic, luxury Inn located on a waterfront plantation in Virginia. Imagine your vacation, a wonderful wedding, a family reunion or business conference on this exquisite 38 acre Chesapeake Bay retreat. Come savor the peace and pleasures of country life and fine dining.[…]

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Match Social Media to Your Brand

Whether you’re a marketing director at a mid-size company or wearing the communications hat at a start-up, message management across multiple channels is growing more complex each day. There are scenarios where you can maintain tight control, including websites, thoughtware pieces, direct marketing, etc. And there are those where you have to cede […]

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Social Media Marketing Strategy for Small Businesses

We often develop social media strategy for our small- and mid-size clients. As we do, we continuously note the importance of having a plan that reaches well beyond the creation of accounts on every social media outlet known to man. We continuously remind our clients that, without a plan, many […]

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Client Showcase

VanCuren Tree Service
Verne & Ellsworth Hann
Marein and Bradley
Cleveland Yoga
Bayntree Wealth Advisors
Walden