In order to help us with marketing and web design for small businesses, we employ a full time psychic. Ok, we’re kidding, he’s only part-time. Always being on the cutting edge, we invest significant time as a “backup.” So whether your marketing objectives for 2016 are to increase sales, build brand awareness or grow market share, make sure your small business makes informed marketing decisions in 2016.
We are huge proponents of search engine optimization. However many small businesses have come to believe that SEO and the end-all and be-all of online marketing. But just like when managing a financial portfolio, it is important to diversify your marketing strategy. You may choose to allocate a significant chunk of your marketing budget to SEO, but if that is your only strategy, you may be giving your competitors an advantage.
We will continue to tell our clients to invest in their website’s SEO by:
Don’t believe that online reviews are important to your business? Although it may be hard to believe, 88% of consumers trust online reviews at much as they do a personal recommendation. Want more? Check this out:
Many small businesses ignore this aspect of marketing for fear of bad reviews. However, it’s critical to acknowledge the fact that potential clients will read online reviews, and those online reviews will impact their decision. Hopefully we convinced you that acquiring online reviews is important.
As the old cliché goes, “content is king.” It is imperative that your website is packed with relevant content designed for both website visitors and search engines.
But what good is having great content with poor presentation? Having the right content will help you drive more traffic to your website, but that is not your only objective. Once you get someone to your website you need to convert them into a lead. The conversion process is driven by the integration of content with web design and calls to action.
With so many choices available for online users, small businesses must focus on providing optimal user experience. Rather than just an afterthought, web designers and web developers ought to give some thought to the overall design, navigation and usability.
ROI (return on investment) is the measure of the returns (or profit) that is earned from an investment. Simply put, “what did I get for my money?” When it comes to marketing calculating ROI can be complex. Why? Because there are many forms of “returns” (sales, increased brand awareness, etc.) Business owners looking to make the most of their marketing dollars must identify appropriate metrics and make sure their marketing efforts measure to their satisfaction.
Don’t let another year go by without improving your marketing strategy. If you have any questions about the 5 small business marketing ideas listed above, looking to design or redesign your website, or need help from a Cleveland web design and marketing company, please contact us.