![](https://www.purelybranded.com/wp-content/uploads/2012/10/The-Four-Ps-of-Marketing.gif)
The Four Ps of Marketing
Marketing Mix, a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 […]
read more