Content marketing, also called branded content, is a marketing strategy focused on the creation and distribution of relevant, valuable content for the purpose of driving a target audience to engage in certain profitable behaviors. A recent study published by Holger Shulze showed a rise in lead generation, brand awareness and […]
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We wanted to write a follow up for our 10 Social Media Marketing Tips article. After years of experience developing and implementing social media marketing strategy we know that each business needs to identify the platforms which best serve its objectives. It is interesting to note, however, that there are […]
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With Google’s release of its latest algorithm Penguin, increased weight has been given to natural link building and Social performance. With this drastic change, companies can no longer ignore Social Media Marketing and must now consider it a top priority and an integral part of their online presence. As the […]
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Being that we are a branding and web design company located in Cleveland, Ohio, our team members often come in touch with local businesses in their off time. There are times where one of us will send out a “have you seen XXXXX’s website?” referring to a local Cleveland, or […]
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Whether you’re a marketing director at a mid-size company or wearing the communications hat at a start-up, message management across multiple channels is growing more complex each day. There are scenarios where you can maintain tight control, including websites, thoughtware pieces, direct marketing, etc. And there are those where you have to cede […]
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According to projections made by eMarketer, we should expect 129.7 million mobile internet users in 2013. Is your company’s website prepared for them or will you be passed up for a product or service that is? In order to deliver an optimal user experience, it is paramount for businesses to […]
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We often develop social media strategy for our small- and mid-size clients. As we do, we continuously note the importance of having a plan that reaches well beyond the creation of accounts on every social media outlet known to man. We continuously remind our clients that, without a plan, many […]
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We recently had the pleasure of helping out another Cleveland, Ohio non-profit organization. imATAD (I’m Against Texting and Driving) is a non-profit organization committed to eliminating deaths caused by texting while driving. The organization was founded by a group of 5 teenagers who recognized the incredible danger associated with texting […]
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We’ve been discussing the design and development of a new website with a boutique professional services firm. The firm has been around for more than 20 years and enjoys an excellent reputation throughout the region. It has never had to formally market itself as its reputation has done the lion’s […]
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Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Source: Wikipedia). But we believe brand is more than that. More than a logo, a brand lives and evolves in the […]
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