Insights - Part 4


The Impact of Typography on Web Design and Brand Messaging

As web design has advanced, it’s clear that most design is driven by big, powerful imagery. However, we can’t ever lose sight of the fact that typography is the lynchpin that holds effective design together. Many factors, such as font selection; appropriate Measure; typographic size hierarchy; and typographic weight hierarchy […]

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Responsive Web Design – A Quick Overview

Running a successful web design company means never standing still, constantly learning about web design and mastering new web technologies as they become available. Lately, you may have heard the term Responsive Web Design thrown around in your marketing meetings. One of the latest buzz words, Responsive Web Design signifies […]

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YouTube by the Numbers

With its integration into Google search, video has emerged as a leading method of disseminating valuble content, educating, and promoting brand recognition. Nowadays, YouTube channels and videos should be a key component of any online presence strategy. As hot spots and mobile broadband are now readily available, video is now […]

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The Color of Marketing

By acting as a type of non-verbal communication, the colors chosen for your touchpoints affect the way your target audience views your product or service. Often clients tell us that they like this or that color, or think that a particular combination of colors is their “favorite”. Often, we find […]

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Decision Influencers in Web Design Architecture

What drives a person to buy something? When asked this question, most people respond by claiming that they evaluate the pros and cons of the particular decision at hand, then make their final choice based on sound judgement. Many will go on to add that unlike other people with wavering […]

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Why Use CSS in Website Design

We are often asked by our web design clients about “that word we always use, is it CFS, CIS, CBS?” Of course the client is referring to Cascading Style Sheets, or CSS. Before we can explain why we think the use of CSS in website design is so important, let […]

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Kim Ponsky Photo Wedding Redesign

Kim Ponsky Photography is an award-winning cleveland, ohio photographer serving Northeast Ohio. Recently, we were contracted to re-brand Kim Ponsky Photography, and update it’s online presence. We decided to begin with the area we thought could use the update most, Kim Ponsky’s Wedding website. The current wedding website includes a […]

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Purely Branded begins GreenSource website redesign

Purely Branded was recently contacted by GreenSource, a unique, creative and eco-friendly landscape design/build and construction firm. GreenSource has a one-page website, with an email link. GreenSource is interested in showcasing their work, improving search engine optimization, and providing more content to potential consumers. We are very excited to work […]

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Client Showcase

VanCuren Tree Service
Verne & Ellsworth Hann
Marein and Bradley
Cleveland Yoga
Bayntree Wealth Advisors