Today we’re going to talk about SEO for small and mid-sized businesses. In both your personal and professional lives, when you have a question, need an idea or are looking for information or inspiration, what do you do? Well, if you’re like most people – you Google it. But did you […]
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As a small business owner in Northeast Ohio, you know that it takes a concerted effort to attract and keep customers. Strategic marketing that creatively engage consumers is needed to set your business apart from the crowd. One of the most essential marketing tools to accomplish this is “content marketing.” […]
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In order to help us with marketing and web design for small businesses, we employ a full time psychic. Ok, we’re kidding, he’s only part-time. Always being on the cutting edge, we invest significant time as a “backup.” So whether your marketing objectives for 2016 are to increase sales, build […]
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We understand that as marketing a small business in Cleveland, OH it is difficult to get visibility and grow your customer base. Every business owner faces similar questions regarding how they can go about increasing the number of clients they have, and ultimately revenue. Many small business owners focus only […]
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Analytics has become one of the major buzzwords in marketing. In case you didn’t know, analytics is the assessment and identification of relevant patterns in data. And while the analytics are used in many areas – from marketing and logistics to sales optimization and more – analytics is most commonly […]
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Multi-channel marketing is defined as implementing marketing efforts across a variety of communication channels both online and offline. In this sense, the “communication channel” could be a website, social media, retail store, direct mail, email, mobile apps, etc. Naturally, the objective of these efforts is the promote customer leading to […]
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As a leading Cleveland branding firm, we are constantly engaged in brand-related discussions with existing and potential clients. Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding […]
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We can tell by looking at our Google Analytics that businesses are searching for both Web Design Company and Web Development Company. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of […]
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Web design and branding companies are pushing content marketing as a preferred strategy for brands looking to increase lead generation, educate the market and improve brand awareness. At the heart of many successful content-focused marketing plans is the notion of creating “non-promotional content”. This is a major paradigm shift for […]
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Each year brands become more sophisticated in their approach to the web. Top web designers and web design companies push the boundaries of design and incorporate new technologies. Like Web 2.0 in 1999, each year new web design trends emerge allowing for improved user experience and aesthetics. In order to […]
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