We’ve been discussing the design and development of a new website with a boutique professional services firm. The firm has been around for more than 20 years and enjoys an excellent reputation throughout the region. It has never had to formally market itself as its reputation has done the lion’s […]
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Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Source: Wikipedia). But we believe brand is more than that. More than a logo, a brand lives and evolves in the […]
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In an article we published last week titled Responsive Web Design – A Quick Overview, we introduced this new approach to design. We began by covering the rise of mobile websites and the traditional approaches to addressing the various screen resolutions. After looking at pros and cons of the traditional […]
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As political junkie and a marketer, I follow campaign ads pretty closely. This election cycle, with more money behind them than ever, they’re surprisingly disappointing. Angry shots of the other candidate. Depressed people telling depressing stories. COPY IN ALL CAPS. It seems as though this cycle’s committees and SuperPACs are […]
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If you have any internet service with GoDaddy, you may have noticed that your site hasn’t worked for a few hours. The large domain registrar and website hosting company is down, effecting millions of websites worldwide. A quick look at the company’s Twitter account will bring up: Status Alert: Hey, […]
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As web design has advanced, it’s clear that most design is driven by big, powerful imagery. However, we can’t ever lose sight of the fact that typography is the lynchpin that holds effective design together. Many factors, such as font selection; appropriate Measure; typographic size hierarchy; and typographic weight hierarchy […]
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Running a successful web design company means never standing still, constantly learning about web design and mastering new web technologies as they become available. Lately, you may have heard the term Responsive Web Design thrown around in your marketing meetings. One of the latest buzz words, Responsive Web Design signifies […]
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Ohio Senate passed a bill that would ban texting while driving. After arguments spanning the continuom between individual freedoms and public safety, Ohio lawmakers approved House Bill 99 with a 25-8 vote. Texting while driving in Ohio will be a primary offense for minors, meaning they could be pulled over […]
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With its integration into Google search, video has emerged as a leading method of disseminating valuble content, educating, and promoting brand recognition. Nowadays, YouTube channels and videos should be a key component of any online presence strategy. As hot spots and mobile broadband are now readily available, video is now […]
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By acting as a type of non-verbal communication, the colors chosen for your touchpoints affect the way your target audience views your product or service. Often clients tell us that they like this or that color, or think that a particular combination of colors is their “favorite”. Often, we find […]
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